Build Diary
We Started a Garlic Shop. We Didn’t Expect to End Up Here.
A garlic marketplace turned into a science-led supplement brand. What the evidence told us when we actually followed it.
Insights
What we're seeing. Thinking. Testing. Building.What we're seeing.Thinking. Testing. Building.
From inside our own businesses — not from the sidelines.
Latest
Build Diary
We Started a Garlic Shop. We Didn’t Expect to End Up Here.
A garlic marketplace turned into a science-led supplement brand. What the evidence told us when we actually followed it.
January 2026
Build Diary
We Built an Interview Platform. Because Hiring is Broken.
Skill. Will. Attitude. We built an adaptive AI interview platform around the three things hiring should actually test.
January 2026
Build Diary
We Built a Garlic Shop. Yes, Really.
A marketplace for people who take garlic seriously — and a live experiment in what AI can actually do inside a real retail business.
December 2025
Thinking
Structure sets you free: why great systems beat big goals.
Goals tell you where to go. Systems determine whether you ever get there.
November 2025
Thinking
The leader you don’t notice.
The best leaders shape momentum quietly. You feel the effect before you notice the hand behind it.
October 2025
Thinking
Planting trees we may never sit under.
Long-term work begins with decisions whose payoff belongs to someone else, later on.
September 2025
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