Build Diary
We Started a Garlic Shop. We Didn’t Expect to End Up Here.
A garlic marketplace turned into a science-led supplement brand. What the evidence told us when we actually followed it.
Insights
What we're seeing. Thinking. Testing. Building.What we're seeing.Thinking. Testing. Building.
From inside our own businesses — not from the sidelines.
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Build Diary
We Started a Garlic Shop. We Didn’t Expect to End Up Here.
A garlic marketplace turned into a science-led supplement brand. What the evidence told us when we actually followed it.
January 2026
Build Diary
We Built an Interview Platform. Because Hiring is Broken.
Skill. Will. Attitude. We built an adaptive AI interview platform around the three things hiring should actually test.
January 2026
Build Diary
We Built a Garlic Shop. Yes, Really.
A marketplace for people who take garlic seriously — and a live experiment in what AI can actually do inside a real retail business.
December 2025
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